American Cruise Lines
American Cruise Lines
Recognizing plastic pollution is on the rise in the Mississippi river, American River Cruise line saw an opportunity to make a difference while promoting local history.
We’ve transformed each Mississippi Route into a vinyl record made from recycled river pollution. Aside from featuring musical legends made famous along the Mississippi, each record has a direct tie to the river that helped create them as all proceeds go to Living Lands & Water’s Great Mississippi Cleanup.
(Just for fun work)
Print ads encouraging music lovers to cruise the blues with American Cruise Lines
“We take pride in our river, and the musical visionaries we’re privileged to have shared her with. To celebrate both, we’re using recycling to transform trash into musical history. Using pollution plucked straight from the Mississippi, we’ve turned each of our routes into a collection of vinyl records featuring music from legends made famous along our soulful shores.
Beyond the songs, each record works to keep our beautiful river clean as all proceeds go to Living Lands & Waters’ Great Mississippi River Cleanup.”
