How do you make a 90 year old OPP appliance brand stand out in a category of young bucks obsessed with reinventing the wheel? You leave the wheel alone.

While others rebuilt their products with flashy bells and whistles, we rebuilt our brand language from the ground up. Our new tone mixes the same no-nonsense philosophy Amana puts in their products with a dash of humor resulting in a voice that’s hardy, honest and unapologetic in its own simplicity. We also explored a new more dynamic visual identity that lets our products shine and our new voice do the heavy lifting.