Amana

Amana

How do you make a 90-year-old appliance brand stand out in a category obsessed with reinventing the wheel?

You leave the wheel alone. While others rebuilt their products with expensive bells and whistles, Amana rebuilt their brand identity.

simple is sexy

We crafted a new look and tone

mixing Amana’s no-nonsense philosophy with a dash of humor

creating a voice that’s hardy, honest and unapologetic in its own simplicity

paid social

organic social