Corona Hard Seltzer
Corona Hard Seltzer
To make a splash in the crowded seltzer market, we tapped into Corona’s rich heritage, whose always imported beverages and bold flavors allowed us to play into unique summertime traditions.
Our flavor matchmaker pairs fans with their forever flavor.
Check out the full Book
Then we showed off it’s flexibility with recipe book packed with classic recipes remade with a carbonated twist.
And unlocks exclusive content, amplifying their experience with AR photo filters, Spotify playlists, and recipes.
The Corona Hard Seltzer Hideout offers fans a shareable experience focused on capturing their attention & tastebuds.
Designed to bring flavors to life through touch, scent, and engaging visuals inside, the Hideout is made of custom-built shipping containers made to look washed-ashore in select locations, leveraging Corona’s iconic tagline: Find Your Beach.